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Mevius

 
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ygargy
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Registrace: 16.8. 2019
Příspěvky: 3

PříspěvekZaslal: čt 24. říjen, 2019 13:05    Předmět: Mevius Citovat

Mevius Cigarettes
Japanese Mevius cigarettes are produced in the best traditions of this land of the rising Sun. The long process of bringing the tobacco composition to perfection, and then strict selection and quality control, as in other areas of this developed country, in their daily work, where they try to outdo themselves. It is probably to this that mevius cigarettes owe their hugeness to the mevius cigarette manufacturer
The company was founded in 1898, but until 1985 was a state monopoly. After becoming a public joint stock company, bought the production of the American brand RJR Nabisco Inc.
As a result of purchase the international tobacco concern Japan Tobacco International was formed. The brand is rapidly expanding, acquiring trademarks of English and Russian companies.
Brand Japan Tobacco has offices in more than 120 countries. However, the flavors of mevius cigarettes contribute to effective sales. In Japan alone, this line occupies almost 33 percent of the tobacco market.
The mevius brand exists only since February 2019. Prior to that, cigarettes were known as Mind seven and were hugely popular. This was facilitated by the soft velvety taste and practical sophisticated design of the package.
However, the introduction of new laws to combat Smoking affected this brand. It became impossible to use the words "soft", "light", "gentle"in the title.
The company did not name the amount spent on the transformation of brands, but from the speeches of representatives it becomes clear that the money is not spared. The Chairman of the company stated: "the Company aims to conquer the premium segment." As of 2012, the leaders were Marlboro cigarettes with a production of Z00 billion pieces per year. The Japanese brand was limited to 80 billion
An additional incentive for the change of packaging design was the desire to keep up with the times. To improve together with the technologies of the world. To be "on the same wavelength" with the consumer. The improvement line is also visible in the title. The name retained the abbreviation Mind seven with a hint of innovation.
The goal was to attract new consumers, but it was also necessary to keep already accustomed to the brand of smokers. To this end, the new design was hidden under the old, applied to the cellophane coating on the pack. This practice has already been applied in the production of the brand "Ducat" and "LD".
The new design also retains some of the symbols from the previous version. The icon and the sky-blue color of the design remained, symbolizing clarity of thought and the desire for innovation. Also, the upward-pointing patterns have retained meaning: the constant evolution of the brand to meet the consumer.

Mevius cigarettess symbolize status, sophistication and quality. That the older generation can appreciate. People who have reached professional heights. Wishing to successes emphasize. Businessmen, who under the status "not to drop the brand." Women who want to emphasize efficiency.
Real cigarettes do not have a bright, memorable design. On the contrary tutu deliberately attracts attention than the stresses belonging to the selected circles. The design seems to say: "Genius in simplicity."
You are not ashamed to get out and light a cigarette, even in business negotiations. The absence of bright spots and eye-catching details will only indicate the exquisite taste of the owner.
Young people in constant pursuit of renewal, brightness of colors, exotic tastes bypass Mevius side. Many other more sophisticated brands of this brand have been created for them. And the price segment of the brand will not allow a novice middle Manager to smoke a pack a day of real cigarettes.
Often because of the moderate strength, softness of Smoking and stylish design, Smoking women switch to the brand's products. For them, there are several Quinn formats and varieties of flavors. Ho preference is also given to business women rather than Smoking Housewives. The real brand has a lot of fans inherited from Mind seven. In General, except for the name and design of the pack after the update, nothing has changed.

Avid smokers Mevius noted a number of nuances that contribute to the popularity of the brand in its segment:
- the cost does not reach the upper threshold of the premium segment;
- the quality of tobacco is consistently excellent;
- the lack of extra additives and chemicals;
- stylish, sophisticated design;
- variety of formats and flavors.

The tobacco brand is focused on the desires of its consumers. And keeps the brand's dignity intact. There is also an intensified fight to eradicate counterfeits. You can always check the authenticity of the goods on the official website of the company by barcode.
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